The agency redefined the brand’s packaging, bringing a new, optimistic design approach and allowing consumers to better connect with the radically good impact they have when purchasing Newman’s Own products.
If there has been one certainty of the last couple of years, it’s that of uncertainty. Terms like “remote working” are commonplace, guest bedrooms have been turned into home offices and e-commerce has become the norm. The impact has been felt socially, economically and commercially and consumer behavior is changed.
A white paper by trend forecasting experts WGSN, called Future Consumer 2024 has identified the main consumer ‘sentiments’ and distilled them into the key consumer profiles set to prevail by 2024. Here we translate the main findings and pose reflections for brands keen to remain relevant in rapidly changing times.
Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
The Olyns and Mars Sweet Rewards Challenge is incentivizing and gamifying the single stream collection and recycling of rigid plastic candy and gum containers.