New branding and positioning aims to revolutionize the cookie aisle for consumers who aspire to eat healthier
January 28, 2019
Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it aims to challenge the status quo and merge “healthy” with “tasty” in the cookie category.
Berry Global Group, Inc. (NYSE: BERY) proudly announces they have joined the Alliance to End Plastic Waste as a founding member. This new organization is currently comprised of 27 companies and is making an initial five-year, $1.5 billion commitment to invest in solutions to eliminate plastic waste in the environment.
A coalition including many of the world’s largest consumer product companies, along with international recycling leader TerraCycle, today unveiled a global, first-of-its-kind, shopping system called Loop. The initiative is designed to change the world’s reliance on single-use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits.
HMSDesign, a boutique brand design agency, has hired Joe DiMeo as Creative Director. He will be responsible for overall creative leadership across the firm’s client consumer packaged goods brands, management and professional development of the creative team, creative operations, high level client service and business development efforts.
As powerful as visual communication is in modern
culture and as engaging as visual brand representations
can be, consumers are hungry for something deeper.
Marketers who are taking their brands to a whole new
level are tapping into that "something deeper."
TC Transcontinental Packaging is proud to launch in North America one of the first-in-market, 100% recyclable, multilayer barrier stand-up pouch in partnership with Harney & Sons, an American tea company, for their loose tea flexible plastic pouch.
Inspired by the most volcanic region in the world, the unique bath bomb is custom tooled in the shape of a volcano and topped with a first of its kind lightable candle.
That great new product is ready to go. Concept test results are positive. In-home usage tests of the product are positive. The package design looks great. Oops! Wait a minute. What are we going to call this new product? What is its name to be? This would seem like a very simple problem to solve. Do a little ideation to come up with 50 or 100 names, and then screen those names for the best candidates; that is, show those 50 or 100 names to consumers and ask them to pick the winners. Slam dunk. Problem solved. A new name is found.
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