AXE’s (LYNX in the UK) parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability.
The commercial world is a choppy sea of complexity, where the clarity and momentum behind new product launches can be easily lost in a fog of doubt, data and process.
A few years ago, DERPROSA (currently known as Taghleef Industries S.L.U.) created and patented SOFT TOUCH, a film with an ultra-matte finish that conveys a silky and velvety feeling to any laminated graphic product.
Brand design firm Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois.
The oceans now contain more than 150 million tonnes of plastic waste. The challenge to citizens, industries and governments is enormous. Fortunately, intelligently designed packaging can help reduce the amount of waste entering the environment. Shoppers are well-informed and demanding this sort of packaging, and new EU regulations will make recyclable or reusable packaging obligatory by 2030. Moreover, Mondi’s customers, including senior managers at FMCG companies, are making ambitious sustainability commitments when it comes to packaging.
Charter NEX Films, North America’s leading independent producer of specialty plastic films, is excited to announce the opening of its newest facility at the Carolina Pines Industrial Park in Blythewood, South Carolina. The Blythewood facility will house state-of-the-art production technologies to manufacture blown films which are a critical component in food, medical, and protective packaging.
Kodak has announced that they have reached an agreement to sell the Flexographic Packaging Division to Montagu, a leading private equity firm with a broad investment portfolio. Montagu focuses on the acquisition of companies producing products or services that would be badly missed if the business did not otherwise exist.
According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 U.S. adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American. Only 15% of respondents shared that they know about prebiotics.
In 1996 my parents finally figured out what I did for a living. They saw my adolescent sketchbooks and journals come to life on the walls, fixtures, furniture and packaging of Starbucks.
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