British coffee, tea and cocoa brand Whittard of Chelsea partnered with illustrator Persephone Coelho to create a nature-inspired design for its new coffee packaging. Here's a behind-the-scenes look at the creative process.
Chobani, the second largest overall yogurt manufacturer in the U.S., announced a major expansion and investment in the kids' yogurt aisle with the launch of Chobani Gimmies, a new line of Greek Yogurt snacks that both parents and kids will love.
Quad/Graphics, Inc., a leading marketing solutions provider, today announced that it is redefining the future of integrated marketing with its planned acquisition of Periscope, one of the nation’s top five independent creative agencies by annual revenue. The business combination will create a highly efficient global platform for creating marketing campaigns and programs – from strategy and creative through execution – across all media channels
AXE’s (LYNX in the UK) parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability.
The commercial world is a choppy sea of complexity, where the clarity and momentum behind new product launches can be easily lost in a fog of doubt, data and process.
A few years ago, DERPROSA (currently known as Taghleef Industries S.L.U.) created and patented SOFT TOUCH, a film with an ultra-matte finish that conveys a silky and velvety feeling to any laminated graphic product.
Brand design firm Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois.
The oceans now contain more than 150 million tonnes of plastic waste. The challenge to citizens, industries and governments is enormous. Fortunately, intelligently designed packaging can help reduce the amount of waste entering the environment. Shoppers are well-informed and demanding this sort of packaging, and new EU regulations will make recyclable or reusable packaging obligatory by 2030. Moreover, Mondi’s customers, including senior managers at FMCG companies, are making ambitious sustainability commitments when it comes to packaging.
Charter NEX Films, North America’s leading independent producer of specialty plastic films, is excited to announce the opening of its newest facility at the Carolina Pines Industrial Park in Blythewood, South Carolina. The Blythewood facility will house state-of-the-art production technologies to manufacture blown films which are a critical component in food, medical, and protective packaging.
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