Together with partners, Covestro is investigating how recycling polyurethane plastics can be significantly improved. The materials manufacturer is part of the new Europe-wide research project called "PUReSmart", which comprises nine companies and academic institutions from six countries.
Tetra Pak announced that it is to become the first company in the food and beverage carton industry to offer full-color digital printing on its carton packages, working in collaboration with Koenig & Bauer, a global leader in the field.
Diet Coke entered a new era in 2018 by debuting a modern new look, sleek new packaging, four bold new flavors and new marketing – with the goal of reenergizing and contemporizing the beloved brand for new drinkers and loyal fans alike.
New branding and positioning aims to revolutionize the cookie aisle for consumers who aspire to eat healthier
January 28, 2019
Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it aims to challenge the status quo and merge “healthy” with “tasty” in the cookie category.
Berry Global Group, Inc. (NYSE: BERY) proudly announces they have joined the Alliance to End Plastic Waste as a founding member. This new organization is currently comprised of 27 companies and is making an initial five-year, $1.5 billion commitment to invest in solutions to eliminate plastic waste in the environment.
A coalition including many of the world’s largest consumer product companies, along with international recycling leader TerraCycle, today unveiled a global, first-of-its-kind, shopping system called Loop. The initiative is designed to change the world’s reliance on single-use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits.
HMSDesign, a boutique brand design agency, has hired Joe DiMeo as Creative Director. He will be responsible for overall creative leadership across the firm’s client consumer packaged goods brands, management and professional development of the creative team, creative operations, high level client service and business development efforts.
As powerful as visual communication is in modern
culture and as engaging as visual brand representations
can be, consumers are hungry for something deeper.
Marketers who are taking their brands to a whole new
level are tapping into that "something deeper."
RSS
