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social media branding
Brand Packaging

Social Packaging Impact for Brands

As societal and cultural norms continue to evolve, social media has become the epicenter for consumer brands looking to take a stand for their values.
Olga Ivanishchuk
June 15, 2021
Spurred by the demands of a fast-growing virtual world, social media platforms have become the first point of introduction for consumers to find and follow their favorite brands or search for the latest trendy product.
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Seltzers and health conscious behavior
Brand Packaging: Alcohol & Health

The Alcohol Sector’s Pandemic-Era Health Makeover

Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
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suncare
Editor’s Note

Summer Suncare Line Up

An effective product line design makes this brand shine.
Kristin Joker
May 7, 2021
Spring in Michigan can be freezing one day and sweltering the next. If you're lucky enough to be in Michigan throughout March and April, there is a good chance you will need both gloves and sunscreen. Having the fairest skin of all, I have officially begun sorting through the sunscreen bin.
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