Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
Spring in Michigan can be freezing one day and sweltering the next. If you're lucky enough to be in Michigan throughout March and April, there is a good chance you will need both gloves and sunscreen. Having the fairest skin of all, I have officially begun sorting through the sunscreen bin.
Oscar Mayer is unveiling a new look, packaging and creative platform called “Keep It Oscar”—built to unite the brand’s entire portfolio of products and bring the iconic American brand into a fresh, modern era.