Brand Packaging
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Marketing ROI
Brand Packaing: ROI vs Awareness

ROI vs Awareness

Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
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MATCHESFASHION
Brand Packaging: Sustainability

Fashion and Beauty Packaging Looks Best with Sustainability Messaging

Communicating eco-credentials in fashion and beauty packaging make the brand more appealing to consumers
Robert Lockyer
March 18, 2021
Long before coronavirus took over our newsfeeds, there was climate change. And, although the former is posing a significant threat to our livelihoods right now, the latter is still set to cause devastating damage in the future unless we begin to take action.
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The Book of British Luxury Packaging
Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.
Kristen Kazarian
March 17, 2021
The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.
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Pexels/Valeria Miller
Brand Packaging: Branding

What Does Your Brand Convey Through Its Packaging?

Done the right way, packaging can showcase a brand’s personality
Kristen Kazarian
March 12, 2021

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.


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