Brand Packaging

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Groupe Bel reached out to This Way Up following the agency’s success designing for healthier food and drink brands like Danone and Marmite.

Global design agency Turner Duckworth has created a new visual identity for Icelandic Provisions

The cannabis industry's first concentrate lid made from 100% ocean-bound and reclaimed ocean plastic. 

The launch is to commemorate the brand's first trip to space, ‘creating better moments and more smiles for extraterrestrial travels.’

Cannabis as a commodified industry has definitely outgrown its dime-bag days, we’ve long said goodbye to weed handed off in a plastic baggie or swaddled in saran wrap. Legalized states have mandated regulations on protective packaging to enforce child resistance (CR), accessibility for those with dexterity limitations and, most importantly, preservation of the cannabis product inside.

Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.

What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.