Cannabis as a commodified industry has definitely outgrown its dime-bag days, we’ve long said goodbye to weed handed off in a plastic baggie or swaddled in saran wrap. Legalized states have mandated regulations on protective packaging to enforce child resistance (CR), accessibility for those with dexterity limitations and, most importantly, preservation of the cannabis product inside.
The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.
What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.
Costco has unique requirements when it comes to packaging. Michael Carrier, Director of Package Development at Berkley International shares what brand owners need to know to get into the club.