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The brand's iconic mascot, Mr. P, shaves his moustache for the cause and encourages fans to join the movement.

We’re celebrating by featuring our favorite package design featuring a cat.

New Purees Developed by Practicing Neurosurgeon Will Help Expand Children's Palates With Introduction to Familiar Flavors and Savory Spices.

Familiarity is one of reasons the Betty Crocker and Hershey's Chocolate partnership worked.

It might be a bit divisive – you either love it or you don't – but there's no more iconic treat to enjoy during the Halloween season than candy corn.

HEINZ has also opened its first-ever pop-up HEINZ Halloween Store.

Betty Crocker brings to life the stories and recipes of home bakers and culinary enthusiasts for centennial celebration.

The singer has been obsessed with scent her entire life, from a fascination with perfume bottles as a child to collecting hundreds of fragrances as she toured the world.

Despite the explosive growth of the 'water enhancer' category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages. DreamPak is betting that its liquid technology can quickly change that.

Dymatize ISO100 in Dunkin' Cappuccino and Mocha Latte flavors contain 25 grams of protein and 95 milligrams of caffeine per serving.