Cosmeceuticals Brand Puts On A New Face By Jennifer Acevedo Combine a rapidly aging population with relentless exposure to cultural beauty “ideals”, and it’s easy to understand why the
Using Research to Guide and Support Packaging Innovation By Scott Young In our packaging research, we constantly find evidence of the power of structural innovation: Unique packaging structures can
Guidelines for Effective Innovation It’s difficult to generalize about “what works” across categories and impossible to reduce packaging innovation to a specific formula. However, successful packaging innovations typically have
Facts and Figures That Hurt By Peter Clarke Editor’s Note: In our October 2006 issue, we featured a cover story on consumers’ increasing frustration with packaging functionality—better known as
Timberland Walks the Walk By Stacey King Gordon The footwear company’s new, environmentally friendly packaging shifts “sustainability” from corporate buzzword to consumer way of life. This fall, outdoors footwear
The Kellogg’s Eggo Story By Steven DuPuis The reinvigoration of the venerable Kellogg’s breakfast brand, Eggo, has been one of the true success stories in the category. Total Eggo
More Listerine, Please By Kate Bertrand Connolly Smart package design boosts consumption and sales for venerable mouthwash brand. From its earliest days, package design has been earmarked as a
Package Innovation Staying Power:How to Outlast Today’s Trends By Ken Miller and Jim Warner To differentiate in a commodity marketplace, marketers look for opportunities to ride a lifestyle or
October 2006 --> 2007 Design Gallery Click on the Cover for Virtual Magazine BRAND PACKAGING 2007 Design Gallery To purchase a copy of Design Gallery— Packaging that Sells (vol
UNITED KINGDOM Take Aim at Stains with Both Barrels Vanish Dual Power, a pre-wash stain remover marketed by Reckitt Benckiser, is packaged in a double-chambered blow-molded bottle decorated with
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