Where Design Meets Strategy Jennifer Acevedo, Editor-in-Chief We’ve said it before: Your packaging is critical to your brand. It’s the last three feet and last three seconds (and the
Metrics Matter By PAULINE TINGAS But measuring the return on your packaging investment is easier said than done. The most beautiful curve is a rising sales graph. Clearly, a
A Wrinkle-Release Spray For The Real World By Rob Croft When a revolutionary product is introduced in an old structural packaging format, it is often the result of an
Brian Collins In Conversation: Reinventing Brand Design By Kate Bertrand Brian Collins is executive creative director at Ogilvy & Mather Worldwide, where he leads the Brand Innovation Group (BIG),
Hot Times For Cool Beer by Dana Dratch Beer brands have been hard at work leveraging new packaging technology to keep those icy brews in consumers’ hands from getting
Say Goodbye To Your Cooler In what could be the ultimate in “cold in hand” innovation, Tempra Technology and Crown Holdings have teamed up to develop the Instant Cool
Sensory Touchpoints: Magic Moments Through Packaging By Ken Miller and Jim Warner Package structure can make a multi-sensory impact to enhance the “moment-of-truth” experiences consumers have with your brand.
Missing It By That Much By Robert McMath I can’t be the only one! The advent of reclosable strips on pouches has been followed by a wave of modifications to
Consumers Not Boxed In By Wine Packaging By Dana Dratch With more premium offerings entering the box format, Americans are beginning to think outside the bottle. In the past
RSS