What Women Want in Brand Packaging? Something to Talk About! by Terri Goldstein For centuries, men have employed the “silent pleasure principal” of diamonds, flowers and chocolate to evoke
The Ice Men Cometh By Dana Dratch Two brands of “premium” spring water ice cubes are combining convenience and purity claims to appeal to the discerning consumer. Two North
Rehab: Gel In A Syringe One shot and you’re set. That’s the claim of a new styling gel called Rehab, which is packaged in a 2.4-ounce plastic syringe. Part
UNITED KINGDOM Premium Juice is Unbreakable A shaped plastic bottle has opened the door for Britvic’s J20 premium juice drink to sporting and other outdoor venues where glass is
Following Up On Developing Trends Brand owners and retailers are working hard to offer consumers packaging that is environmentally responsible while still cost effective. We reported on this trend
Do You “Get It” Jennifer Acevedo, Editor-in-Chief Or, better yet, do you want to? Being the busy editorial team that we are, we often use verbal “shorthand” in BRANDPACKAGING.
Get Smart By PAULINE TINGAS Intelligent packaging technologies are quickly commercializing. But if you don’t “get smart” on how they can benefit your brand, you risk getting left behind.
Oh Baby! Look At Gerber Now By Jennifer Acevedo All three Gerber baby food lines—from infant to toddler—get a makeover. Gerber has re-launched its line of baby foods—Infant, Organic
Modern Thymes By Kate Bertrand A bath and body launch and a corporate-brand restaging are putting a new bloom on Minneapolis-based Thymes’ fragrant products. Creating a brand that is
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