Going Green? Jennifer Acevedo, Editor-in-Chief Is thinking of going green making you feel a little green behind the gills these days? Since Wal-Mart announced plans to measure its 60,000 worldwide
Sustainable Packaging:The Shopper’s Perspective By Scott Young Sustainable packaging is clearly a hot topic and an area of increasing focus for the packaging industry. Specifically, the efforts and initiatives
Thinking Of Marketing A Sustainble Package? By Pauline Tingas You’ve got your work cut out for you! Maybe it was the apocalyptic images of a post-Katrina New Orleans or
Sustainability: What’s The Buzz? By Aaron L. Brody If the pundits are to be followed, we’re on the threshold of a sustainable packaging revolution. But what exactly is sustainability?
Flower Power By Stacey King Gordon An earth-friendly package design turns heads for a cosmetic company’s groovy new line of lipsticks. Global warming won an Oscar. Governments around the
The Freshness Dilemma By Ken Miller and Jim Warner Conveying “fresh” in packaging so consumers will pay for it. Consumers are more concerned with freshness in the food they
This Isn’t Your Grandfather’s Motor Oil By Jennifer Acevedo Havoline is a 102-year-old brand with a rich heritage. Originally created by the Havemeyer Oil Company of New York, the
Product, Price, Place, Promotion ... And The PLANET By Peter Clarke There’s an old proverb that says, “It’s better to be a dog in a peaceful time than be
Beauty Comes Of Age by Jennifer Acevedo Dove Pro-Age is a multi-category line of personal care products targeting 50+ women with a refreshingly authentic, and anti-“anti-age”, campaign. Do a
Back to the Future Jennifer Acevedo, Editor-in-Chief As the editor of BRANDPACKAGING, I spend much of my time speaking with brand managers who are constantly evaluating and re-evaluating the
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