Finding Balance in Brand BY Stacey King Gordon Getting back to the earth with simple, honest packaging. Something interesting happens when you talk to Bevan Bloemendaal and Theresa Palermo,
Distinctively Different BY Leah Genuario Harnessing the power of iconic design. Laurice Rahme is many things: an entrepreneur, a successful beauty executive, a world traveler. She has enthusiastically taken
Extending Convenience With A Premium Look By Jennifer Acevedo Consumers depend on convenience products to keep their busy lives on-track and to keep themselves and their offspring neat and
Extreme Makeover: Safeway Builds Consumer Brands by Megan Waitkoff Before: More than 70 store brands with competing visions and minimal shelf impact. After: A successful team of 10 mega-brands.
Effective Research for Structural Packaging Innovation By Gail Ritacco The myths and realities of consumer research. In today’s “consumer-is-king” age, packaging designers and engineers are partnering with insights professionals
Chocolate Now, and Later San Francisco-based Recchiuti Confections has introduced a three-item line of chocolate bars in a custom paperboard sleeve that is recloseable, encouraging consumers to break off
World’s First Corn Sock This fall, Iowa-based hosiery manufacturer Fox River introduced a line of socks made of Ingeo—a corn-based fiber from NatureWorks (www.natureworksllc.com)—ranging from $10 to $15. Fox
Shape Evokes Life and Movement Inspired by a local tradition of treating hair with natural plants and herbs, Alicorp is launching Anua, a line of five shampoos and conditioners
On Developing Trends Smart packaging, specifically smart labels, can help brands arm consumers with valuable information. Food and beverage manufacturers, for instance, can benefit by providing customers details about
4sight Inc. AGI Klearfold BrandPackaging Packaging That Sells Conference V BrandResources The Caps Group Card Pak Inc. Color Box, a Georgia Pacific Co. The Comp 24 Group
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