Brand Packaging

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How a local identity enhances the packaging solution.

Global package design can be simple and elegant in theory, but quite difficult in practice. A look at the challenges, with tips on getting it right.

Mii is the first make-up brand developed by Gerrard International, a distributor to beauty salons and spas. 

Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. 

Kimberly Clark introduces Scotts Natural Tube-Free bath tissue, the first toilet paper in the US without the cardboard tube. 

To increase differentiation in the competitive tequila market, Antigua Cruz Tequila redesigned its structural and graphic packaging. 

L’eau rouge introduces its herbal health drink in 170ml resealable cans.

In honor of the brand’s 50th anniversary, DB Export has redesigned its family of beers. 

The new, reusable household cleaner by Replenish is as easy as, “Flip, Mix, Clean.”

Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches