Brand Packaging

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Tropicana is testing a new portable kids snack, Tropicana Tropolis-a smooth blend of squeezable fruit that is packaged in a colorful pouch.

Designed to make its brand more cohesive, Heineken introduces a new global bottle design. 

The 30th anniversary of Post-It notes was celebrated by 3M Sweden this fall with a limited-edition box that touted the brand as the “vintage Twitter.” The retro-style packaging was designed

Kraft Foods introduces a new visual identity for its Macaroni & Cheese packaging. 

Trident launches its newest range of sugar-free gum, Trident Vitality.

Since first opening in 1985, Hellers has transformed itself from a small, family business to New Zealand’s  -leading producer of sausages, bacon and ham. 

Seattle’s Best Coffee, part of Starbucks Corporation, is changing the coffee category with its new “level” system.

Sam’s Club introduces its first premium private brand tequila.

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.

Kiehl’s is collaborating with neo-pop artist Jeff Koons on a limited-edition Crème de Corps Holiday Collection.