Brand Packaging

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A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.

In addition to two new flavor combinations, Dove is introducing a new mold and package design for its large bars. 

South Australian winery Longview Vineyards' new sparkling W.Wagtail wine.  

In response to the number of young consumers that view French wines as expensive, specialty items, Gourmet Passions introduces THE Vins with labels meant to make the collection approachable. 

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.

Inspired by her fussy and messy son, Michelle Daniells created Benjoy-a line of nutritious children’s snacks that are served in an anti-spill “Munchcup.” 

“[Our] most effective marketing dollars are spent on creating great product and great packaging.” - Eric Ryan, Method co-founder and chief brand architect, the keynote at BrandPackaging’s Packaging that Sells

Stonyfield opted not to mark its new corn-based plastic yogurt cups with the “7” recycling number, which is used as an “other” category identifier for a host of plastics, including

Likened to a Craigslist for industrial waste, Recycle Match screens and pairs companies producing industrial waste with those who can reuse it. Vinyl billboards become shopping bags, for instance. There’s

On why package design is integrated into his media-centric job responsibilities: “The no. 1 media vehicle for any packaged-goods brand is the package.” - Lakish Hatalker, head of integrated marketing