Brand Packaging

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Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.

Senior marketers and designers are convening in Chicago for our annual Packaging that Sells conference this fall-here’s what to expect.

Why creative agencies are playing the brand ownership game-and scoring with clients.

The feminine hygiene brand uses a redesign to change how women talk about their bodies.

Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.

By protecting the food we grow, packaging can make major strides in achieving a more secure global food basket.

Designed to honor one of Mexico’s most iconic artists, Frida Kahlo, Bohemia beer introduces limited-edition packaging.

Jones Soda joins forces with the quirky accessories and apparel brand So So Happy for the launch of a co-branded line of limited-edition sodas.

Looking to celebrate its 250th anniversary, G&J Greenall introduces an updated identity for its London Dry Gin.