Articles Tagged with ''brand packaging''

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments

The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.

Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.

In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.

A recent survey of 200 U.S. brand managers and packaging stakeholders revealed that 72 percent have seen brand packaging affected by the introduction of more sub-brands, products and SKUs over the past two years. What is driving this trend? The battle for relevance. 

As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth. 

Plastic Technologies, Inc. (PTI) announces structural realignment and business unit name changes to better serve brand owner package development needs. The changes will enable brand owners to improve speed-to-market in order to more rapidly capitalize on commercialization opportunities.

Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market. 

Monoprix’s new “La Beauté du Visage” skin care line features all the essentials women need for their daily face care regimen, from cleansers to moisturizers and masks. 

The 15th annual Packaging That Sells Conference will offer a dynamic lineup of branding and packaging experts, taking place Oct. 23-25 at Chicago’s Drake Hotel.