Susan Vidler is Head of Research at Harris Interactive UK, a full-service, digital consultative market research agency that developed the methodology behind Toluna’s real-time, DIY pack testing tool, available within the QuickSurveys platform.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
