Marketing To The New Family By Mark Rodgers It’s often said that good things arrive in threes, but what about when they leave? What happens when the fledglings start
A Troubling Mega Trend: Our ‘Transactional’ Lifestyle By Ken Miller and Jim Warner Much has been written about the fundamental lifestyle changes taking place these days and their root causes.
The One That Didn’t Get Away With the right bait, fisherman Bob Costarella truly caught the “big one”. Except the big one wasn’t a fish, and the bait he
Following Up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
AdProps API Foils N.A. BrandResources Brush Foil LLC Curwood Esko Graphics First Choice Packaging Solutions Fort Dearborn Co. Haney PRC Kaleidoscope Imaging Kodak Polychrome Graphics Kurz Group McKernan Packaging
The Mainstreaming of Design? Jennifer Acevedo, Editor-in-Chief Shortly after I accepted the editor’s position on BRANDPACKAGING, I had the opportunity to attend a web seminar presented by management guru
Made to Order By Pauline Tingas Brands are tailoring their packages to niche markets and, even, markets of one The latest proof that Nike pushes the marketing envelope is
80-Proof Perfection, Impeccably Packaged Bacardi employs sophisticated packaging to communicate the luxury identity of its new super-premium Corzo tequila. When the average consumer thinks about tequila, what normally comes
What’s the “Down” Side to Upside-Down Packaging By Robert Mcmath Since the late 1990s, when both Heinz and Hunt’s ketchups were introduced to the U.S. market in upside-down plastic
Future Packaging—What’s Ahead? By Herb Meyers and Richard Gerstman “The art of prophecy is difficult—especially with regard to the future” This observation by Mark Twain, made around the turn
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