Managing Packaging Workflow: A Seminar in Print for BRAND MARKETERS (part 3) (read PDF version, 450k) Our series detailing the brand manager’s role in managing packaging workflow continues with
Following Up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
AdProps BrandResources Brush Foil LLC Caraustar Comp 24 Esko Graphics First Choice Packaging Solutions Glass Packaging Institute Haney PRC Kaleidoscope Imaging Kurz Group McKernan Packaging Clearing House MeadWestvaco Coated
The “Shape” of Things to Come? Jennifer Acevedo, Editor-in-Chief For those of us who remember its humble beginnings, private label packaging might conjure up images of cans with stark
Emotional Branding: Does Your Packaging Have Heart? By Scott Lucas I was leafing through one of my wife’s favorite magazines at home recently and came across the following warning in
Innovation Doesn’t Come Cheap— It’s All About Risk vs. Reward By Peter Clarke In the emerging “creative economy”, innovation is the key to the kingdom. But unless they’re lucky
Packaging Positions Honeybaked As More Than‘The Ham Store’ By KATE BERTRAND HoneyBaked equals ham, right? Well, yes and no. The HoneyBaked Ham Co. also sells many other meats and
Why Use Packaging to Encourage Mistaken Identity? By Robert McMath I wonder if executives at the Keebler Foods Company believe children have gotten smarter these days. That is, are they
Competing Against Private Label: New Insights from Packaging Research The growth of private label (store brands) has been exponential during the past five years. Across retail channels and product
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