Next Generation Ice cream Stick packaging By Rob Croft One of the drawbacks of looking at product development and consumer packaging separately (as is “de rigueur” in the corporate
Health and Wellness Makes its Way into the Mainstream By Tamara E. Holmes There’s an old adage: You are what you eat. If that’s the case, grocery store shelves
On-Line Research: Tempting But Dangerous For 3-D Packaging By Peter Clarke and Jeff George Imagine you’re about to invest in a new car, and the only way you’ve been
Warm, Rich Colors Reinforce Distinctive Theme; Portable Package Makes Cereal a Snack. International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product
Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Following Up On Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend.
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“T” is for Trendspotting Jennifer Acevedo, Editor-in-Chief The task seemed simple: drop by the local Target and pick up a few basics. I should be in and out of
Convenience Stores Support a Speed-to-Mouth Lifestyle By KATE BERTRAND New packaging materials and structures, merchandising tactics and private-label brands are reshaping the convenience-store channel. Convenience stores today face
Valuable Tools for the Brand Manager By Mark Vanover Many brand managers and retailers see packaging workflow as a necessary evil; something that others will resolve. However, those who
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