Brand Packaging

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Truth in Marketing Package graphics should earn consumer trust, not squander it By Robert Mcmath Gorton’s of Gloucester, Mass., makes very good seafood, and according to the copy on

A Bright Stroke In a Sea of Blue By Jennifer Acevedo We often make the point that half of all packaged goods on the shelf have no advertising support.

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to

Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service

Following up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.

AdProps BrandResources Brush Foil LLC Comp 24 Constar International Esko Graphics FiberMark Glass Packaging Institute Haney PRC HBA Health & Beauty America Kaleidoscope Imaging Kodak Polychrome Graphics Kurz Group

The Challenge of Choice Jennifer Acevedo, Editor-in-Chief Last month, Proctor & Gamble announced it would close the doors to its customized cosmetics business, Reflect.com. The online cosmetics purveyor, which

Countering the Counterfeiters: How Brands Can Protect Themselves by William Makely You don’t have to make it impossible to steal your brand identity—just make it extremely complex and costly

Premium Single-Serve Baby Formula By Rob Croft Despite the huge and perpetual demand for baby formula, most brands are entrenched in structural packaging that resembles wartime rations. This shortcoming

Patriotic Packaging by Pauline Tingas The ins and outs of wrapping your brand in the flag. Rogue Ales was recently told to bag the flag on its American Amber