Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Brand Architecture: Managing Large Brands at Retail By Scott Young For many small brands, the primary challenge at retail is simply to “break through clutter” and create an opportunity
Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Following Up on Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
ESL Packaging: The Secret to Long Life By Aaron Brody Extended shelf life packaging (ESL) has spawned an era where we can offer products that can be kept in
True Brand Differentiation: Not New or Improved by Ted Mininni Corporate marketing and brand managers have long worked on the premise that they can continue to enjoy a competitive
International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to
Judge For a Day Jennifer Acevedo, Editor-in-Chief I recently had the opportunity to serve as a judge for the Glass Packaging Institute’s 2005 Clear Choice Awards. The competition recognizes consumer
Go Guerilla! By Pauline Tingas For many marketers, the grassroots allure of eBay fits in nicely with some of their latest launch strategies. Just last month, Coca-Cola flew under