Competing Against Private Label: New Insights from Packaging Research The growth of private label (store brands) has been exponential during the past five years. Across retail channels and product
A Contemporary Image For a Historic Brand By Jennifer Acevedo “Premium” is a key attribute of the Grolsch Premium Lager brand. So when Grolsch recently undertook a packaging redesign,
There’s a Reason They Call it a Billboard by Kate Bertrand Paperboard makes a comeback for multipack cartons and consumer goods packaging. Recognizing the power of the paperboard
Unit-Dose Drugs Offer Pre-Measured Convenience By Rob Croft It seems that many pharmaceutical companies are overlooking the “convenience size” as a means to expand usage occasion opportunities and grow
How Sweet it Is! by Jeffrey Spear Good things come from smaller confectionery packagers. When it comes to foodstuffs, there are countless ways for consumers to indulge their
Non-Thermal Foods: The New Adventure By Aaron Brody Non-thermal foods are a hot topic today. A major focus of research and development teams worldwide, non-thermal processes and the packaging
International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to
Coors Packages Kick off Football Season Coors Light is supporting its “cold-brewed” message with a set of new packages designed to keep refreshments chilled throughout football season. The brewer
A Competition Among Plastics By Aaron Brody All plastics are not alike. Thousands have been developed but, because of functionality, safety and cost, only about two dozen are used
A Breakthrough in Oxygen-Scavenging Technology Ever since foods have been processed and packaged for future consumption, packaging professionals have wrestled with the need to protect these products from oxygen.