International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to
Following Up On Developing Trends Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.
The Future’s So Bright Jennifer Acevedo, Editor-in-Chief When BRANDPACKAGING magazine was launched nearly 10 years ago, it was clear that this was a magazine that was ahead of its time.
Take Control With Digital Workflow Systems By William Makely Digital prepress technology offers enormous benefits to those who can position themselves to make the most of it. Talking
Dairies Use Glass to Make Nostalgic, Health-Conscious Appeals By Tamara E. Holmes While paper and plastic manufacturers duke it out over whose product holds the most virtues for the
Dissolving Tea Spheres Revive a Tired Category By Rob Croft Starch-based tea spheres are a new approach that might revolutionize a tired category and excite consumers to try something
100 Years In The Jar By Jennifer Zegler One hundred years is a milestone not many reach, but San Antonio-based H.E. Butt Grocery Company is observing its centennial this
Think Like a ‘Regular’ Guy by Dana Dratch It may have started with an appeal to the “hipster” guy, but marketing to men is big business. And smart brands
Savor the Aroma in Packaged Food By Aaron Brody If the emergent technologies become viable, there will come a day when scented packaging will contribute to the pleasure of
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