Packaging Demystifies the Martini By Rob Croft Progress can sometimes be defined as the elimination of something we don’t really need. For example, a “really good” dry Martini means
The Home Organization Struggle: How Package Structure Can Deliver Solutions By Ken Miller and Jim Warner Here’s an interesting contradiction. We’ve written exhaustively about the “on the go” lifestyle and how
Chili Sales Heat Up Thanks to Consumer-Focused Packaging By Dana Dratch What’s one recipe for catching customer attention? Add a new line of hot products and stir up some
Managing Packaging Workflow: A Seminar in Print for BRAND MARKETERS (part 4) (read PDF version, 500k) Our series detailing the brand manager’s role in managing packaging workflow concludes with
Catering to Consumer Values By Dana Dratch What do you really know about your customers: age, marital status, zip codes? That might not be enough any more. A new
Aging Eyes Require User-Friendly Copy By Robert McMath I’d like to make a plea for brand marketers and package designers to consider the diminishing eyesight of Baby Boomers when
Food Marketers Are Going ‘PC’ By Pauline Tingas Portion-control packaging is on the rise as the U.S. obesity rate grows and food marketers face increasing pressure to do something
What’s the Secret to Success? Learn From Past Mistakes! By Robert McMath People often ask me, “What’s the secret to success when introducing a new product?” And, without fail,
Organics Made Easy By Pauline Tingas Convenience packaging broadens the audience potential for organic brands. It’s no secret the organic and natural food industries have reached their tipping point
Labatt Introduces Insulated Beer Can A common complaint from consumers is that their beer warms up too quickly. Unlike traditional beer cans, the Labatt Blue “Cold One” is coated
RSS