Brand Packaging

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EDITOR’S NOTE: Most BRANDPACKAGING articles are tailored to our primary audience, the brand owner. But given the topic of our cover story this month (store brands), we thought we’d shift

L.A.-based creative agency David&Goliath took a simple approach in assessing what brands have the strongest “badge value”-imagery that consumers associate with the brand and want to be connected with. They

Pepsi Bottling Group has been fined $65,000 for improper labeling of bottles that prevented some consumers from redeeming the containers, according to the New York State Department of Environmental Conservation.

Residents in the London borough of Brent could face a £1,000 ($1,914 USD) fine if they fail to recycle packaging, now that the Brent Council has made recycling compulsory for

Packaging for Monzie's Organic Cookies features a metallic brown and baby blue box decorated with a hand-illustrated pooch.

An innovative 275mL PET bottle that contains natural water and a cap that holds matcha green tea powder.

With bottled water still taking a hit from environmentalists, Brita teamed up with designer Orla Kierly to introduce a trendy, and green, 500mL reusable water bottle.

H.J. Heinz Company recently relaunched its Nurture Growing Baby Follow-On Milk product in a rigid paperboard carton.

UK retailer Boots has launched a co-branded line of baby care products with Disney.

A stand-up resealable pouch for Hannaford’s Nature’s Place pasta sauce and salsa is a category innovation that was achieved ahead of national brands.