Brand Packaging

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Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are backed by darker green tones, while graphics add a layer of personality-something that’s not often found in the category.

Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will include liquid and powder forms and a single-use “ActionPac” format.

Consumer electronics company GN-Networks revamped its Jabra JX20 Pura brand of mobile phone headsets to re-establish it as a Bluetooth technology innovator.

 DCI Cheese Company has introduced a line of cheeses from celebrity chef Mario Batali in a freestanding, gusseted bag that lets home cooks access the bag freely while cooking.

Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. 

Lactalis Group’s Camembert brand is launching new packaging in a form that breaks with category norms.

If necessity is the mother of invention, it follows that, when many outdoor venues banned glass for safety reasons, marketers would devise a solution that allows us to enjoy our favorite beverages in these locations. That's exactly what the team at Al Fresco Wines’ Trencherman group did.

St. Ives' new Elements collection features packaging that looks fresh and alive.