Let the stories of these six consumer packaged goods professionals-our BrandInnovators 2009-spur you on. In various roles, they’ve incorporated sustainability into package development, elevated design’s role in staid corporate settings, unified a portfolio through a redesign and created packaging that’s connected consumers with a fledgling brand. Their successes are a testament to keeping packaging at the forefront of brand marketing.
Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots.