Brand Packaging

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Packaging that gets you through the economic downpour.

Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co., a subsidiary of PepsiAmericas, to keep people healthy while travelling on a plane, hence its original name: airforce Nutrisoda. Naturally, the first beverage in the line was called Immune.

“In today’s economic environment, the consumer is very focused on value, and one of the things we’re most focused on is exploring new packaging solutions.” - Eric J. Foss, president

My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.

Perception Research Services fights the temptation to “art direct” and, instead, offers a different interpretation of what went wrong and why.

WhiteWave’s packaging is good for the earth and good for business.

For Hershey’s global design leader, the “brand idea” is the heart of the work.

HP finds its pace with new consumer brand strategy.

First Juice finds its niche with an organic juice for toddlers packaged in a spill-proof, re-usable bottle.

Preserve CEO Eric Hudson shares his vision to make stylish, eco-friendly products- and preserve resources and encourage recycling at the same time.