Through an exclusive deal with Nike, Concepts stores debuted Nike SB
Blue Lobster Dunk sneakers in collectible packaging. After a viral
marketing campaign warned Boston locals of “dangerous” creatures in the
water, with blogs and fake scientific research supporting the claims,
the Blue Lobster Dunk shoes were revealed.
Everyone knows that exercise is good for you. Unfortunately, working out often leads to…odor. To eliminate such odors from shoes and apparel, Procter & Gamble created Febreze Sport Workout Odor Eliminator.
After realizing its packaging wasn’t reflecting the premium cat litter
it was selling, World’s Best Cat Litter decided to change things up,
redesigning its logo, packaging, website and even introducing new
product line names.
Trends across almost all industries are pointing to health benefits
these days. It’s no surprise then that AriZona Beverages partnered with
Nestlé Waters North America Inc. to produce a low-calorie,
antioxidant-rich beverage.
UCB, a global biopharmaceutical leader, partnered with OXO, a consumer
products company, to develop an easy-to-use prefilled syringe for
adults with moderate to severe rheumatoid arthritis (RA) or Crohn’s
disease.
Frito-Lay introduced specially-marked bags of Doritos Late Night chips that allow consumers to attend a virtual concert of 3D performances by rock band blink-182. Consumers log onto www.doritoslatenight.com and place
Brands are starting to mix social media in with their packaging. Pepsi RAW put its Twitter address on 1.4 million sample cans in the UK this summer, becoming, according to
Absolut vodka is turning out a naked bottle-with no logo or label-to challenge consumers to discard their “labels” about lesbian, gay, bisexual and transgender people. The limited-edition bottle retains its
Colalife.org is a grassroots campaign to get Coca-Cola to open its package distribution in developing countries to help deliver hygiene and educational products to hard-to-reach populations. The idea is to
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