Brand Packaging

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Summer is finally here. And with it comes Coca-Cola North America’s Limited Edition Summer Collector’s Series: five summer- themed designs appearing on can packs, 2L bottles and 20oz bottles.

Baxter of California, an American company that produces men’s grooming products, has re-introduced Bravado. Making its original debut in the early 1970s, the cologne has been retired for more than seven years now.

In order to reduce its carbon footprint, Ferrero U.S.A. has integrated new, flexible and recyclable polypropylene packaging for its entire line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And don’t worry. The brand still retains its signature rattle, but with a softer, more muted tone.

After realizing the untapped potential of its store brand products (thanks to an audit) Target decided to relaunch its own brand as up & up.

MillerCoors has found a new way to “protect” its Miller Lite bottles and cans.

It wasn’t enough for Frito-Lay, a division of PepsiCo., to launch a “better-for-you” snack for consumers; it wanted to make the snack’s packaging environmentally friendly, too.

Net-a-Porter, an online high-end fashion retailer, has introduced “Discrete Packaging” to help alleviate the guilt of customers who are buying super-luxury items in this depressed economy. The company, which retails

A fresh take on product licensing, Yankees Grass Seed and Yankees Sod are being sold by the farm that’s supplied the turf for Yankee Stadium for more than four decades

Sure, your packaging is supposed to protect the product. But, if you consider a recent study by The Journal of Consumer Research, it should also make it more “touchable”. The

Of course, every product can’t meet the needs of every consumer. But it is important to consider a few need states that seem to characterize discrete groups of air freshener users.