Net-a-Porter, an online high-end fashion retailer, has introduced “Discrete Packaging” to help alleviate the guilt of customers who are buying super-luxury items in this depressed economy. The company, which retails
A fresh take on product licensing, Yankees Grass Seed and Yankees Sod are being sold by the farm that’s supplied the turf for Yankee Stadium for more than four decades
Sure, your packaging is supposed to protect the product. But, if you consider a recent study by The Journal of Consumer Research, it should also make it more “touchable”. The
Of course, every product can’t meet the needs of every consumer. But it is important to consider a few need states that seem to characterize discrete groups of air freshener users.
Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co.,
a subsidiary of PepsiAmericas, to keep people healthy while travelling
on a plane, hence its original name: airforce Nutrisoda. Naturally, the
first beverage in the line was called Immune.
“In today’s economic environment, the consumer is very focused on value, and one of the things we’re most focused on is exploring new packaging solutions.” - Eric J. Foss, president
My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.