It’s no secret consumers are conflicted about buying green, and spending their green doing it. A study by JWT on The Recession and its Impact on the Environment found that
“An organization can create change by starting with a great product design philosophy…change on a scale much larger than the scale of [the] business itself.” -Adam Lowry, co-founder of Method,
Overdosing can be a real problem for many Americans. Fortunately, it’s
not that type of OD’ing. Rather, we’re talking about people using too
much laundry detergent.
Said to be the only company still manufacturing athletic shoes in the United States, New Balance is playing up its domestic origins by featuring hangtags and box stickers on select shoe packages.
After more than 10 years with the same packaging, Silver Hills Bakery
opted for a redesign. Because it offers a healthful bread product, the
company wanted its packaging to reflect the brand’s wholesome benefits
while possessing shelf presence.
Aimed at an exclusively male audience between the ages of 16 and 25,
Brylcreem hair care products have been redesigned. The packaging was
designed to protect the product while making it easy to use.
SABMiller RUS, a subsidiary of SABMiller plc, has redesigned its Redd’s
beer brand to better fit its female audience. The two new varieties, Velvet
Fire and Dark Passion, feature feminine colors and designs to reflect
the brand’s target audience: young females between the ages of 18 and
24.
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