Brand Packaging

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The redesign is part of a major relaunch including a new ad campaign.

The Daria’s Best line of Russian cottage cheese pancakes needed packaging that conveyed a traditional heritage but with a look that grabbed the attention of a market unfamiliar with the product.

After conducting an audit of the current kid’s yogurt category, Chobani identified a clear gap for yogurt snacks aimed at tweens, aged 9-13.

The complex makeup of private brand manufacturers' portfolios creates impacts that are felt both earlier, and often to a greater extent when the supply chain is impacted.

Lärabar has teamed up with stationery company Paper Culture to create original pieces of artwork that will appear on select Lärabar packaging for a limited time.