Blistex is on the Ball Blistex R&D came up with a formula—a liquid lip balm—then looked for just the right packaging to house it. The brand’s solution? New Blistex
International Fare Originates From Worldwide Packaging Research at GIO Global Intelligence, Chicago. GIO Conducts Fieldwork in Product Categories in 27 Countries to Gain Insights on how Packaging Appeals to
Following Up On Developing Trends Often, After we Print an Article in Brandpackaging, we Uncover Added Information on a Trend We’ve Identified. Here is More on a Recent Trend.
5 Tips to Optimize your Package Redesign By Terri Goldstein 1. Conduct your own pre-design discovery with inexpensive research techniques like crayon-color exploratory (see which colors your customer
Function First Jennifer Acevedo, Editor-in-Chief As the only magazine devoted to the marketing impact of packaging, BRANDPACKAGING dedicates many of its pages to the strategy, graphics, structure, shape, color and
Brand Rebirth: Transformation Through Package Redesign By Pauline Tingas Brands once favored the deliberate and steady evolution of their packaging. These days, though, they seem to be shedding their
Redesigned Wine Cooler Packaging Spurs Sales By Jennifer Acevedo The author, Jennifer Acevedo, is the Editor-in-Chief of BRANDPACKAGING magazine. Few icons remind us of the “loafers with no socks”
Kleenex Holiday Packaging Shines By Kate Bertrand Holographic and Fresnel-lens technologies make a bold statement. Kimberly-Clark’s “Ornaments on Parade” package designs for Kleenex® tissues are poised to make a
Avon’s New Packaging Initiative Calls for a Global Color Solution Ever since she started working for Avon Products, Andrea Jung, now chairman and CEO, has made it her mission
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