Party Of One? The next new thing in wine: Single-serving boxes. Several vintners are pioneering the concept and packaging their products in tiny cartons made to serve one. “It’s
Hooked On Retail By Pauline Tingas Popular supplemental education brand explores its potential with an aggressive, but balanced, retail strategy. There’s a lot of room for improvement when
Battle Of The Me-Too Brands BY PAULINE TINGAS With private label competition on the rise and more SKUs than ever on the shelf, CPGs are fighting to preserve trade
Architecting Brands To Soar Above Private Label By Charlie Conn A diligent focus on strategy can help national brands compete against increasingly sophisticated store brands. It’s no secret
Retailers “Go Long” With Brand Strategy The competition is ramping up. Savvy retailers are increasingly leaving behind the “me too” approach and creating products with quality, cachet and style
Left Brain, Take Five Jennifer Acevedo, Editor-in-Chief In the 1980s, Gordon Gecko told us that greed was good. The pinnacle of success was a cowboy stockbroker in an Armani
Anti-Spill Package Delivers Value by Rob Croft Packages containing medication or expensive hair care products are frequently prone to spilling. Combine the small footprint that is required for the
The Power of Packaging: Underleveraged And Misunderstood by Peter Clarke In the fast-moving CPG sector, it seems like most innovation initiatives have centered on product formulation. But even if
Fit for the fridge For some families, ketchup is a food group. That’s why Heinz has introduced the Fridge Door Fit, a 46- and 64-ounce bottle with a compact
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