Available in London Heathrow, Dubai Airport and Singapore Airport from the end of June, The Bruichladdich Twenty One whisky wrap is made from fully recyclable paper pulp and molded to the shape of the Bruichladdich optimized, proprietary glass bottle.
Marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”
The new, sophisticated brand, which aims to champion taste while providing shoppers with the very best quality, will be launched across multiple categories over the coming months, with over 500 products set to be included in the range.
Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect.