Brand Packaging

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Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.

Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.

The new packaging brings a modern, vibrant look that reflects the energy and convenience of the Reichel Foods snack family, while maintaining the fresh, high-quality ingredients that consumers love.

Gatorade Hydration Booster is Gatorade’s first electrolyte powder developed specifically for people’s everyday lifestyles.

This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.

The new packaging positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors.

In this interview, Stout Collective’s Matt Tanaka explains the inspiration behind the BOPP Beer and Design Conference, now in its third year.

The new Pasta lineup joins EQUII's portfolio of Complete Protein Breads - Power, Balance, and Thin – each available in Classic Wheat and Multigrain.

This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.

The brand currently includes blueberries, blackberries, raspberries and strawberries.