Brand Packaging

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Whether you're planning a spooky party or just want to add a little fall flair to your pantry, Kellanova has the snacks, sweets, and goodies to make your season magical.

The new design, described as modern and capturing the fun spirit of Brownie Brittle, is rolling out to retail stores now.

The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.  

The exciting innovations for retail and foodservice customers include Carrot Shakers, Side Dish Sizzlers, and Soup n' Stewin' Carrots. Beyond offering healthy school lunch options, Bolthouse Fresh products create new possibilities for holiday season entertaining.

In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching. 

The repackage is designed to enhance the brand’s retail presence, the updated packaging reflects NATPAT's commitment to sustainability while also offering customers a fun and functional experience.

This packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.

Trace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.

Since its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.