This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.
The redesign emphasizes the company's commitment to organic, gluten-free ingredients and introduces new convenient sizes for single and family snacking.
The rebrand cements Wilkinson Sword's role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings.
These tequilas are a part of the brand’s Devils vs. Angels themed release and come just in time for summer. With only 1,200 bottles of each expression available, they’re a must-have for tequila aficionados.