The aim of the alliance is to increase the share of fiber-based packaging in a circular and sustainable economy in order to minimize its environmental impact.
We share our Top 13 articles from 2019 that caught readers' attention —from the top beverage and food packaging companies of the year and the outlook for 2019 to some neat designs and trends. Enjoy the read!
Goldfish is the latest brand trying to capitalize on the buzz around plant-based foods. Campbell, which owns the snack brand, is launching a line of veggie Goldfish crackers in two flavors: sweet carrot and cheesy tomato.
From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
Every product that is shipped is handled myriad times from the production line to the final destination. Each instance of handling increases the possibility of mishandling. While you can’t reduce the number of times a package is handled, you can help to ensure that all goods are packed as securely as possible.
The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.