The craze for a "subscription for everything" may make you think just having a great subscription box idea is the winning recipe, but there's a lot more to it. Consumers aren't just interested in a box's products but aspects like its delivery cycle, quality assembly and optimal return policy. Here are four mistakes you should avoid when starting a subscription box service.
Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.
Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar that could revolutionize mixology on ice.
The NextGen Cup Consortium, an effort driven by McDonald's and Starbucks, is debuting reusable cup pilot programs at independent coffee shops around San Francisco and Palo Alto, California. The consortium is managed by Closed Loop Partners' Center for the Circular Economy.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
As ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition.
Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments