Jeremy Miller is a brand strategist and bestselling author of Sticky Branding and Brand New Name. Over the past decade, Miller and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. For more information visit StickyBranding.com.
From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.
