Robert O’Boyle is a senior key account manager of sustainable products at Sun Chemical. He can be contacted at 708-236-3798 or naimarketing@sunchemical.com.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
