As we adjust to life in lockdown due to the worldwide coronavirus pandemic, people are finding more time and motivation than ever before to clear out their cupboards and get creative with their findings. And, with restrictions on shopping habits set to essential items only, consumers are now coming to realize the worth of their old goods.

Consumers continue to seek out convenience that suits their fast-paced lifestyles. Consumer behavior could reverse, but it is unlikely. What's more likely is that things will only grow more intense and the demand for convenience will only grow more extreme. Fast-moving consumer goods and pharmaceutical products benefit from the cost-to-performance ratio advantage offered by rigid plastics manufacturing.

According to a recent survey of 250 brand owners across the consumer packaged goods spectrum by L.E.K. Consulting, 90% of brand owners say packaging is critical to their brand’s success — a way to adapt to industry pressures, including fast-changing consumer tastes and preferences.

Base Culture is launching all-new, refreshed packaging this spring, but will also reduce the sugar in their popular Almond Butter Brownies and Cashew Butter Blondies by 40% to 15 grams. 

The tube is extruded, formed and decorated at its Easthampton, Massachusetts facility.

Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.

Fabri-Kal has launched a new line of Dairy Containers. Made from white polypropylene, the recyclable containers are available in two popular designs.  

P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.

Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.