Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
INTELLECT Filler Management Solutions are available for glass bottles, PET bottles and cans, and use either vision or photon inspection technologies following the seamer or closer operations to check each container for underfill and overfill.
Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic.
Berry Global has partnered with Bhoomi to launch a 100% sugarcane-based bottle for the brand's cold-pressed cane water elixir. This 12 oz. HDPE bottle is produced by Berry and replaces Bhoomi’s standard PET bottle.
The bottles are made with 50% post-consumer recycled plastic, and the dosing ball previously provided with every bottle has been removed, reducing the amount of virgin plastic by 1,000 tonnes annually.
As part of the company’s efforts to phase out plastic straws worldwide, a recyclable, strawless lid is the new standard for iced beverages in Starbucks stores.
Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.
A popular bottled syrup company recently partnered with EPIC Systems to launch newly designed bottles and labels for the its evolving breakfast food portfolio. This partnership resulted in a robust packaging inspection system that helped the syrup company bring new products to market quickly, without exposing the brand to undue risks.
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