The availability of colored post-consumer recycled (PCR) plastic for the production of Berry Bramlage’s popular Empress Light jar means that personal care manufacturers have even more opportunities to adopt brand-enhancing packaging with a strong sustainability profile.
Amcor recently launched a “Choose Plastic” campaign with a goal of educating consumers, customers and other stakeholders on the benefits of plastic packaging. The multi-pronged initiative, which includes a new web page, an informative brochure and other materials to tell the PET story.
Stevanato Group and Duoject Medical Systems are collaborating on providing bio-pharmaceutical clients a more complete and comprehensive ‘one stop shop’ solution to an emergency-use auto-injector.
A program designed to expand market demand for recycled plastics has generated almost 26 million pounds of new demand for post-consumer resin (PCR), more than tripling the amount generated in the first year.
Colgate delivered to retailers the first tube recognized by the Association of Plastic Recyclers (APR): Antiplaque & Whitening toothpaste under the company’s Tom’s of Maine brand. Tom’s will complete the switch in 2020, when the Colgate brand will start the transition in Europe and North America.
The yogurt container, made in Coexpan Chile, has a removable label manufactured by Emsur Argentina that can be pulled off the pot without leaving any residue, making it easier to recycle.
CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
The way food is packaged and marketed is constantly changing, thanks in part to consumer trends, the goal of packaging sustainability and the never-ending fight to reduce food waste. This has resulted in a wide variety of enhancements that continue to evolve.
According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to quickly bring new products to the market than they were five or 10 years ago.
Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, producer of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS ready-to-drink Cold Brew in cans. In addition, BAILEYS Roast & Ground Coffee bags and K-Cup pods will also be available.