Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.

The industry has experienced a lot of buzz, and even confusion, when it comes to packaging and sustainability in recent years. Schools of thought differ on the best materials to use, what happens at package end-of-life and even rigid packaging versus flexible packaging.

Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.

Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full unboxing experience for the direct to consumer brand. 

Tessemae’s, the nationally recognized #1 organic fresh food company, is excited to introduce to-go cups for its dips, available in Classic Ranch, Buffalo Ranch and Cilantro Lime Ranch. Great for school lunches, at home or on the go the cups the dips are 100% organic and dairy- and gluten-free.

Dolco Packaging, a Tekni-Plex business, has launched a new line of processor-grade polystyrene (PS) trays specifically designed to market patties.  

Unilever partnered with design agency PB Creative on a new range identity and pack designs for men's grooming brand AXE (LYNX in the U.K.). Tapping into the growing trend of products inspired by nature, WILD is an exciting on-trend range comprising new bodyspray and bodywash products.

MA2020 is now calling for entries in label design, structure and material design, product design and brand full case design. Entry submission ends January 17, 2020. Seize the last period to enter!

Borden Dairy Co. became the second major milk producer to file for bankruptcy in the last two months. Decreased milk consumption combined with the rising price of milk have crippled the dairy industry with debt. Dean Foods, America's largest milk producer, filed for bankruptcy November 12, 2019.

This is P&G's first new form of dish detergent since Dawn soap in a bottle was released nearly 50 years ago. The new formula comes in a spray bottle and doesn't require water to activate cleaning suds.