Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic — an astounding 326.51% year over year. And consumers are interested in engaging with brands that are donating money or resources to coronavirus relief efforts.
As Americans isolate in response to the COVID-19 outbreak, there has been a definitive surge in the demand for food delivery. Apps like Uber Eats and Grubhub have seen a significant uptake in orders placed and have become a lifeline for struggling restaurants.
Income elasticity analysis reveals that adidas, Nike, LVMH and Groupe Danone have higher Coronavirus (COVID-19) risk exposure among select FMCG companies, while Kraft Heinz and Kimberly-Clark, which are less dependent on discretionary spending, appear to be less exposed.
It seems that the U.S-China trade war is slowing. According to National Public Radio, the president agreed to relax some of the tariffs he imposed on Chinese imports. In exchange, Beijing has agreed to buy more American products and make other changes.
To find out what’s in store for cannabis packaging by 2025, I delved into the subject with a group of packaging experts. Why 2025 you ask? It’s the year many brands such as Nestlé, Aldi and even Pepsi are targeting for their packaging to be 100% recyclable or reusable, so it’ll be a milestone year for packaging.
In the next year, the consumer packaged goods (CPG) landscape will drastically change as brands evolve their strategies around digital channels, sustainability, collaboration and loyalty. Cutting across each of these initiatives is a need to innovate smarter and faster.
As automation technologies progress, there are more opportunities for machinery to respond directly to input from human operators. This is why a good human-machine interface (HMI) is extremely important.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
We share our Top 13 articles from 2019 that caught readers' attention —from the top beverage and food packaging companies of the year and the outlook for 2019 to some neat designs and trends. Enjoy the read!
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.